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Some articles on Toni Fitzgerald - marketer, retail consultant, web trendist, speaker, we design consultant.
SMH: Toni Fitzgerald talks about technology the way some women talk about shoes, describing an intoxicating, love-at-first-sight attraction.
http://www.smh.com.au/news/livewire/gidgets-gadgets/2005/09/27/1127804481148.html
Ferret: Toni Fitzgerald, CEO of national web development company, Purpose , says that every website should be designed with one primary objective such as its purpose should be to have that website pay for itself with new business in a short period of time.
http://www.ferret.com.au/c/Purpose-Group/Marketing-and-business-growth-strategies-from-Purpose-Group-n670803
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Toni Fitzgerald - Speaker:
The Brew - Toni Fitzgerald at the Business & Innovation Expo 2008
Hunter, NSW
http://www.thebrew.com.au/Hunter/program_detailsmore
Clearly Business: Toni Fitzgerald. Of Purpose. There is a quiet revolution going on in marketing….are you valuing from it? Or getting left behind? ...
www.clearlybusiness.com.au/templates/images/Pdfs/Feb06_ESBEC-Website.pdf
Business Advisory Services Incorporated. (Basi): Basi and Purpose Marketing -Make That Website Pay.
http://www.smallbusinessmonth.nsw.gov.au/Events.aspx?eventid=49
Canada Bay Council: Toni Fitzgerald. At this workshop you will hear from Toni Fitzgerald, CEO of. Australia’s first national web development company, Purpose. eMarketing made easy.
www.canadabay.nsw.gov.au/verve/_resources/eMarketing_Seminar-_Web_version.pdf
Toni Fitzgerald: Guest speaker at NAFA event.
www.nafa.net.au/guest-speakers/
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Toni Fitzgerald: Author.
NLA National Library of Australia: Toni Fitzgerald / Colin Chapman: 20 low cost retail marketing strategies : to increase the turnover of any retail business by $10 000 - $100 000
http://catalogue.nla.gov.au/Record/316195
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Toni Fitzgerald professional Testimonials:
Attn Toni Fitzgerald
Purpose
Dear Toni and Laurence
Some time has gone past since I last communicated with you all. The business has virtually doubled in size. The website is working and I only receive positive feedback. I am very proud of this and you all should be as well. 100% positive response is rare. There are seven permanent people working in house or driving every day. As well there is a lot being delivered to us. The projects I am working on are enormous and are cutting edge environmental leaps.
It is time for me concentrate on changing the website on a monthly basis. As well a news letter needs to begin and news needs to be put onto the website.
Thanks to all and I hope you are all as excited as I am.
Love and Peace to all
Russell
Recycling Logistics
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Attn Toni Fitzgerald
Purpose
Hi James and Toni,
Happy New Year to you both. I hope you saw it in with style, and made up for my lacklustre effort – I’m currently at a health retreat so it was carrot juice and water for me on New Years Eve!
James, thanks so much for your gorgeous introduction of Toni.
Toni – I was highly impressed with the feedback from your presentation with DRSD – well done. We’d love to invite you to be a speaker at Last Thursday Club some time in the next few months. I’ve asked Hannah and Amber who manage our speaker schedule to look into available dates, and from there they can come back with some options. It’d be awesome to welcome you to our group and I’m sure they’d benefit greatly from what you have to teach and I’m personally excited to know more too!
Keep well and thanks again for your offer to work with us.
With warmest regards and best wishes
Emma Brown
Chief Chick
Business Chicks & Last Thursday Club
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Attn Toni Fitzgerald
Purpose
Hi guys,
Just want to say how much I love you :) Thank you so much for working so hard to get the site up in time. It is a huge boost. You did kick-arse work.
Brilliant work based on what you had to go on your sincere devotion to helping us get there is most appreciated.
We went to see 3 films yesterday including Red Cliff last night with John Woo, John Voight, Tony Leung, Takeshi Kaneshiro, and a whole host of other hot famous people which is pretty awesome.
We know the quality of the site played a big part in us getting the meetings we have been able to line up with distributors on Wednesday and Thursday and your efforts to help get us there are greatly appreciated. As a result we have been able to make some great deals with overseas distributors who all mention the website on first meeting.
I also got a call this week to direct a new reality television series for the National Geographic channel about coastal patrol. So I find out more about that next weekend I'll keep you posted. It is all very exciting for our company right now, and our horizons are now bigger than $10 million
Laurence - Thank you
Toni - Thank you
And to the team - Mecha Sugoi Jobu! .........from Tokyo
Kind Regards,
Matthew Joyce,
Financial Director. Wang Films
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Attn Toni Fitzgerald
Purpose
That's so kind Toni. Thank YOU for putting together such a terrific event...the Chamber is so fortunate to have you at the helm.
I look forward to our paths crossing again soon.
Kind regards
Robert
Robert Gerrish, Director
Flying Solo - Australia's online community for solo & micro business owners
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Attn Toni Fitzgerald
Purpose
"We have been with Purpose for nearly three years and we are very happy with the way our website works. It keeps us very busy with new leads and new business, there is no doubt their strategies have been exceptionally good for our business. And on top of that, we continually get excellent feedback from our clients. We are now looking to Purpose to help us grow our business by adding new web functions"
Viv Edwards
General Manager
Mentone Premix, Melbourne
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Attn Toni Fitzgerald
Purpose
Congratulations and Wow!
Our new website is now appearing on the first page of Google at number five entry when we search for Riverina Business Enterprise Centre and on the second page of Google if we typed in Wagga Business Enterprise Centre.
From when it went live to not even appearing on the radar, that is fast work Purpose. I am impressed and thank you.
Regards
Robyn
Robyn McPherson
General Manager
Wagga Wagga Business Enterprise Ltd.
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Attn Toni Fitzgerald
Purpose
Dear Toni,
Just wanted to say thank you so much for your presentation on “10 Steps to Win and keep Online Customers” !!
It was a very professional and stimulating morning and I was impressed with your content and presentation skills ,- the time just flew !!!
As a follow up we were fortunate to have a workshop with you for more specific ideas and marketing evaluation of our company. WOW !
It was spot on – you are a great listener and share your deep knowledge of marketing without lecturing on “what should be done” but rather suggesting and giving examples !! The workshop was thoroughly worth it.
We came out of the meeting thoroughly stimulated and focused on increasing our communication skills by way of our website and email news and special offers.
Very best wishes,
Robbie Fayle
Calclear
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Attn Toni Fitzgerald
Purpose
Dear Toni,
How are you on this fine day? I am writing to thank you sincerely for so generously sending through the template and form regarding the win promotion details. I wanted to let to know that we have finished setting up a win campaign on our website at www.margaretsplace.com.au to apply the insight and advice you provided. It would be an honour if you could have a look at our site to see how we have conducted the win campaign. Just to let you know, we have been receiving lots of entries from people who would like to win our prizes, and are now collecting sincere prospects whom are in sincere need of our services. Thank you.
There was a woman at a network that I met yesterday who is an Events Manager. Her name is Beatrix Illes and she missed your workshop--she was most disappointed. I gave a glowing review of your seminar, and just wanted to let you know that I passed on your email address to her. She is most keen to be in touch with you.
Thank you for the newsletter material that you have emailed. I have kept it on file in the event that we require your further assistance. Once again I want to wish you and your business partner continuing success in your endeavours. Let's keep in touch.
Warmest Regards,
Soozhee, Soochen & Margaret
Wardrobe Intelligence Experts
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Attn Toni Fitzgerald
Purpose
Good morning
The Intro- WOW
Home - LOVE IT
You have turned the focus back onto the consumer of legal services, with good insight into their motivations. Well done.
Thank you so much for the content update - I love it!
They really showcase your efforts and talents, Thankyou.
Regards
Tamira Stevensen
Stevensen Business Lawyers
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Hi
I just wanted to follow up with you as I have not heard back about the issues sending the newsletter. I have also heard from a few people asking if the newsletter had been sent as they hadn’t received it but they are on the list and they have received previous newsletters. I will need to send the next newsletter by monday next week and I don’t want to spend all my time preparing one that isn’t going to reach people.
You are also due to get back to me after our phone conversation regarding me being able to have links on the newsletter to other pages. So for example when I would like to add an article that is too long to go onto the newsletter in my old system I could just write up a separate page within the system and then link to it. Can I do that in PIE? I know we looked at linking to sections within the same newsletter but you were unsure about what I mentioned above and were going to look into it.
Can you please get back to me asap.
Regards
Georgina White
Simply Sumptuous Food
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Attn Toni Fitzgerald
Purpose
Hi Toni
Thanks for your message - you beat me off the mark.
Firstly, thank you for your time yesterday. I found the session extremely useful and was just the sort of information and discussion I needed 1. to see how to best integrate the website into current marketing activities but also 2. to open up many new marketing possibilities that are now available to us. I only wish I had had this session earlier on.
Let me say that by enabling clients to really grasp the practical capabilities of e-marketing, and by enabling them to put in action active e-marketing activities, Purpose really have a great value proposition to offer, above and beyond simply developing websites. Therefore I'm more than happy to pass on details of several associates who may be interested in what you have to offer.
These are all businesses that are distributing the Adept product (to some degree) and with whom I have recently discussed our new website. I'm sure if you contacted them as the company that did our website and that I had thought they may be interested ...
Thanks again for your insights - I'll now get busy putting them into action.
Rgds
Lindsay Munns
Adept Displays
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Attn: Colleen Cuthbert, Joyce Harkness, Toni Fitzgerald
Hi Colleen, Joyce, Toni
Thank you all so much again for your part in making the evening such a big success. The feedback has been fantastic and everybody seemed to take away some practical tips that they felt could be implemented in their own lives and careers which was one of the main objectives of the evening. We are also going to look into what we can do to advise clients and provide solutions to address the gender cultural imbalance in organisations.
Ali sends her sincere apologies for having to dash early last night as unfortunately she has not been feeling too well over the last couple of days. She did an excellent job facilitating the questions which is even more impressive under the circumstances.
It was a pleasure spending time with you all and hearing how you have achieved the successes you have. I especially like the fact Colleen that your little neice is your "fun" mentor!
Thank you for sharing your experiences.
Regards
Caroline McIvor
CRM, IT&T Sector
Hudson Highland Group
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Attn Toni Fitzgerald
Purpose
Hi Toni,
I’m always happy to talk to people about you guys.
Purpose worked with First Focus over a 6 week period while we were defining our brand and writing our business plan. We’re getting a lot of comments from prospects and customers about our website, and we have achieved a pretty high rate of closure on sales. A large percentage of our new customers say they were attracted to First Focus over the hundreds of other IT companies in Sydney simply because of the look and feel of our website. Purpose were fabulous to work with, nothing was too much trouble when we asked, yet, when they felt we may have been taking the design in a direction that didn't match end user requirements they took the time to explain this and help us work through it. Toni especially played a pretty central role in defining what First Focus is by guiding the design team to create a website that we’re truly happy with.
Sincerely,
Peter Paddon
Director
First Focus
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Attn: Toni Fitzgerald
Purpose
Hi Toni,
Thanks for the feedback. I think our website looks wonderful as well. I have already sent out 5000 flyers to the local areas as well as an email to the customers who were already on the database. We have had a few new additions, however it is still a little slow, but hopefully with time we will get more.
Thanks for the feedback. And thank you once again for all your support.
Purpose has been fantastic. I look forward to hearing from you soon, hopefully one day you can make a trip out to Eastern Creek and see us at the tavern!!
Annette Addabbo
Eastern Creek Tavern
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Attn Toni Fitzgerald
Hi Toni,
This is the second time I've been present when you are speaking and just like the first time years ago, I was glued to your every word. Thank you so much for your invite and the opportunity to attend.
Is it possible to get a copy of your presentation? Not so much the websites you guys created for your clientele but more so the stats i.e. the cost per answering a call, per answering an email etc. Or even the source of your facts stated. That sort of stuff will help me.
Let me know, have a wonderfully successful day and I'll talk to you soon. Once again, thank you
Maria Moundoulas
Webmaster | www.aristocratgaming.com
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Attn: Toni Fitzgerald
Hi Toni
Just letting you know that Brett and I are thrilled with our new Duker website and we went online today! How exciting!!!
Thank you very much for your help, support and generosity throughout this procedure. Your staff, who we dealt with, were just wonderful and totally obliging, considerate and professional at all times. They are a credit to you.
Anyway, we can’t thank you enough and are completely appreciative of the work and sacrifices you and Purpose went to for our benefit.
Well here’s to good business!
Kind regards
Eve Shoulder
Duker Australia
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Toni Fitzgerald CV
QUALIFICATIONS
Bachelor of Business
Journalism and Marketing
QUEENSLAND INSTITUTE OF TECHNOLOGY
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MEMBERSHIPS
Associate Fellow, MARKETING ASSOCIATION OF AUSTRALIA
Member, AUSTRALIAN JOURNALISTS ASSOCIATION
Founding Member, FIRST TUESDAY E-BUSINESS GROUP
Founding Member, WIRELESS WEDNESDAY.
Associate Member, AIIA (THE AUSTRALIAN INFORMATION INDUSTRY ASSOCIATION)
Member, USII@ (US INTERNET INDUSTRY ASSOCIATION)
Member, SYDNEY PC USERS GROUP
Member, INTERNET & COMMUNICATIONS SPECIAL INTEREST GROUP
AWARDS&
ACCOLADES
Judge, AUSTRALIAN FINANCIAL REVIEW INTERNET AWARDS 2000
KEYNOTE SPEAKER 'CUSTOMER 360 WEBDRIVE CONFERENCE'
CHAIRMAN 'INTERNET MARKETING' IES CONFERENCES
AUSTRALIA POST SMALL BUSINESS AWARD
MAXI AWARD FINALIST
COLES/MYER MARKETING ENTERPRISE AWARD